I came across this video while doing some browsing on YouTube and wanted to share some thoughts about how brands enage their customers. Kudos to Pictionary and Mattel Games on a great video and promotion. Watch the video..... As you watched you may have some of the same thoughts I did. Wow, how cool. They created an 'event' with this promotion. They engaged the average 'mall shopper' into having fun. The engaged and then rewarded. They engaged and provided value with th